Main dans la Main A coffee, an artist, an organization.

Helping people 55 and over facing precarity Label by artist TØ.

For the sixth Main dans la Main coffee, we teamed up with TØ, a Montreal-based image maker whose surrealism-inspired universe explores our relationship with nature, the city and identity — notably through his Mirages Urbains series. He chose to give back to PAS de la rue, and for every bag sold, $1 to $3.50 depending on the format was donated to the organization.

For 28 years, PAS de la rue has been welcoming, accompanying and supporting people aged 55 and over experiencing homelessness, precarity or isolation. Every year, the organization reaches more than 1,200 people and serves over 52,000 free meals — and more than 450 cups of coffee are enjoyed every day in its two centres.

Bringing skateboarding to Indigenous communities Label by artist Lebicar.

In collaboration with artist Lebicar, the fifth Main dans la Main bag supports Nations Skate Youth, an organization that travels across Turtle Island to bring skateboarding to Indigenous communities, offering a way to connect with young people.

By sharing their stories about the benefits of skateboarding, they hope to inspire young people to discover new passions and build supportive communities. The funds raised through this coffee will help finance the 2025 workshops. The organization has long dreamed of visiting Australia to build ties with local Indigenous youth, where the skateboarding scene is booming.

"Sharing what we do at Nations across the world is a dream for us," concludes Rosie Archie.

Music as a tool for social transformation Label by artist Gaspard Eden.

The fourth Main dans la Main coffee bag supports the Kalkeri Sangeet Vidyalaya, Jeunes Musiciens du Monde's school in India. Using music as a lever for social transformation, Jeunes Musiciens du Monde skillfully combines musical learning with traditional education to build young people's confidence and foster their academic success.

The label was designed by artist Gaspard Eden, known for his graphic design work, including visual projects with Bon Enfant, Flore Laurentienne and Men I Trust. He draws inspiration from the counterculture aesthetics of the '60s and '70s for his creations.

Reducing inequalities through sport Label by illustrator Carolina Espinosa.

When you buy a bag, $0.50 goes directly to this great initiative from the gym le Vestiaire, which offers free functional training sessions to young people from several neighbourhoods, helping them grow and thrive through sport outside of school. The label was created by the talented illustrator and graphic designer Carolina Espinosa. Newly located in Parc-Ex, the whole team is proud to collaborate with our neighbourhood!

The Dillon Ojo Lifeline Foundation Label by our in-house graphic designer Marc-Étienne.

For the second coffee, we chose the Dillon Ojo Lifeline Foundation. We created Bon Matin, ZAB's first dark roast — a blend of three origins: Brazil (Joyeux Roger), Peru (Huadquiña) and Colombia (La Esperanza). This time, the Bon Matin label was designed in-house by our graphic designer Marc-Étienne.

The Dillon Ojo Lifeline Foundation is a non-profit organization founded by Elaine Charles and Francis Ojo in memory of their son, Dillon Ojo, who passed away in 2018 at the age of 23. Dillon had an exceptional snowboarding career, and the foundation was created to give less fortunate youth access to sports programs, camps and other physical activities. Giving young people the chance to move, play and be outdoors is close to our hearts.

Native Women's Shelter of Montreal Illustration by Atikamekw artist Meky Ottawa.

For the very first Main dans la Main coffee bag, we collaborated with Atikamekw artist Meky Ottawa. We asked her to create the illustration for the coffee bag and to choose the organization that would receive the money raised through its sales. Meky Ottawa chose the Iskweu Project — an initiative of the Native Women's Shelter of Montreal. "The Project aims to respond to the immediate need for assistance expressed by families and loved ones when an Indigenous woman or girl (trans, two-spirit) goes missing."