Main dans la Main was created during summer 2020. The mission of this initiative is to get involved in our community and support causes that are close to our hearts by creating a unique coffee bag. Three actors are involved in this initiative – us, an artist and an organization. We create a unique coffee blend; a label is created by the artist and $0.50 is donated to the chosen organization for all the coffee bags sold.
Nation Skate Youth
Le skateboard aux communautés autochtones
En collaboration avec l'artiste Lebicar, le cinquième sac Main dans la main soutient Nations Skate Youth, une organisation qui parcourt l'île de la Tortue afin d'apporter le skateboard aux communautés autochtones, offrant ainsi un moyen de se connecter avec les jeunes.
En partageant leurs récits sur les bienfaits du skateboard, ils espèrent inspirer les jeunes à découvrir de nouvelles passions et à créer des communautés solidaires.Les fonds récoltés grâce à ce café permettront de financer les ateliers de 2025. L’organisation rêve depuis longtemps de visiter l’Australie afin d’y nouer des liens avec la jeunesse autochtone locale, où la scène du skateboard est en pleine expansion.
« Partager ce que nous faisons chez Nations à travers le monde est un rêve pour nous », conclut Rosie Archie.
Le quatrième sac de café Main dans la Main vise à soutenir la Kalkeri Sangeet Vidyalaya, l’école de Jeunes Musiciens du monde en Inde. En utilisant la musique comme levier de transformation sociale, Jeunes Musiciens du Monde combine habilement l’apprentissage musical avec l’éducation traditionnelle pour renforcer la confiance des jeunes et favoriser leur réussite académique. L'étiquette a été conçue par l'artiste Gaspard Eden, reconnu pour son travail en design graphique, comme pour des projets visuels avec Bon Enfant, Flore Laurentienne et Men I trust. Il s’inspire de l’esthétique de la contre-culture des années 60 et 70 pour ses créations.
Montant amassé :
Jeunes musiciens du monde
Music as a tool for social transformation among the youth.
The fourth Hand in Hand coffee bag supports the Kalkeri Sangeet Vidyalaya, the Jeunes Musiciens du Monde school in India. Using music as a lever for social transformation, Jeunes Musiciens du Monde skillfully combines musical learning with traditional education to boost young people's confidence and foster their academic success.
Amount raised :
872.50$
Club le Grand V
Reducing inequalities through sport
When you buy a bag, 0.50$ goes directly to this great initiative of Club le Vestiaire - Villeray which offers free functional training sessions to young people from several neighborhoods in order to help them grow and flourish in sport outside of school. The label was created by the talented illustrator and graphic designer Carolina Espinosa. New to Parc-Ex, the whole team is proud to collaborate with our neighborhood!
Amount raised
2168.00$
Bon Matin
The Dillon Ojo Foundation
For the second coffee, we chose the Dillon Ojo Lifeline Foundation. We created Bon Matin, ZAB's first dark roast ? the result of a mix of three origins: Brazil (Joyeux Roger), Peru (Huadquiña) and Colombia (La Esperanza). This time, the Bon Matin label was produced in-house by our graphic designer Marc-Étienne.
The Dillon Ojo Lifeline Foundation is a non-profit organization founded by Elaine Charles and Francis Ojo in memory of Dilon Ojo, their son who died in 2018 at the age of 23. Dillon had an outstanding career in snowboarding and the foundation was created to provide to less fortunate young people an access to sports programs, camps and other physical activities. Giving young people the opportunity to move, play and be outside is something important for us.
Amount raised
3272$
Meky Ottawa
Foyer pour femmes autochtones de Montréal
For the first Main dans la Main coffee bag, we collaborated with Meky Ottawa, an Atikamekw artist. We asked Meky to create the illustration that would be on the coffee bag and to choose the organization that would receive the money raised by the sale of the coffee. Meky Ottawa chose the Iskweu project ? an initiative of the Native Women's Shelter of Montreal. “The Project wishes to respond to an immediate need for assistance expressed by families and loved ones in the case of a native woman or girl (trans, two-spirited) who disappears”.
Amount raised
1370.50$
Interview realised with Meky Ottawa
https://zabcafe.com/blogs/zab-blog/entrevue-avec-meky-ottawa