Free delivery ($40+) - Next day delivery in Montreal's fast zone

***ICE RAIN = NO DELIVERIES ON WEDNESDAY. BACK TO NORMAL THURSDAY IF WEATHER PERMITTING. THANKS FOR YOUR UNDERSTANDING***

Terroir

The term “terroir” is increasingly mentioned in the context of coffee, as it has been used in the world of wine for a long time. The reason is simple: the terroir has a significant impact on the flavors that are revealed in the cup. Given the major importance of terroir, it is fascinating to precisely identify the origin of coffee, allowing us to directly observe the effect of a specific terroir on a particular bean.

It encompasses all the characteristics representing the environment in which a coffee grows. This includes altitude, latitude, climate, soil composition, and even how growers care for their coffee plants. The terroir interacts with the coffee variety chosen to highlight unique characteristics. Even slight variations in terroir will impart different characteristics to the coffee, translating into distinct in-cup results, even if they are the same variety grown relatively close together.

Climate

Essential conditions for growing a coffee tree include a frost-free temperate or tropical climate, ample exposure to sunlight, and sufficient water. However, excessive exposure to the sun or too much hydration can have reverse and harmful effects on trees. The ideal is moist, fertile and well-drained soil, under a shaded cover benefiting from a good daily dose of sun.

Ground

The soil considerably influences the growth of the coffee tree. Soil types vary between producing countries, but soil rich in nutrients and minerals is essential. Coffees growing on volcanic soils are common, as these soils are composed of a mixture of ash and decomposed rock fragments, creating a nutrient-rich and light soil for optimal drainage.

Altitude

Altitude has a great influence on the flavors found in the cup. Higher altitude results in complexity and livelier acidity. Conversely, a lower altitude gives a more classic and round result.

Traditions

It is interesting to take into account the traditions of different coffee-producing countries. For example, the honey process is frequently used in Costa Rica due to efforts since the 1990s to reduce water consumption. The choice of process, having a significant impact on the profile of the coffee, is closely linked to current practices in the country.

Whether it is the heat of equatorial regions, the richness of volcanic soils, the effect of altitude on the ripening of cherries, or local traditions, each element of the terroir contributes to the complex symphony of coffee flavors. Thus, tasting coffee becomes an enriching experience, connecting consumers to the distant lands where these precious beans come from.